Today to Monday, 11 September, Eivissa Council to mount stand at French trade show, one of world’s most high-profile.
New collections from Virginia Vald, Vintage Ibiza, Ichiana Ibiza, Hippy Chick Ibiza and Moracha Ibiza.
For the second year running, the Eivissa Council and Adlib Moda Ibiza are taking part, today till Monday 11 September, in Who’s Next Paris. In addition to being one of world fashion’s most influential trade shows, it will feature the brand-new, 2018 collections of houses like Virginia Vald, Vintage Ibiza, Ichiana Ibiza, Hippy Chick Ibiza and Moracha Ibiza. Council reps and members of three local organisations—culture promotors Es Retorn, Portmany Artisan Association and a group called Eines i Feines (“Tools and Trades”)—headed to the Spanish capital to talk about the inspiration that drives the island’s textile traditions.
Today, continuing its crusade to take Ibizan fashion global and promote the local industry as one of traditional, artisan and cultural relevance, the Eivissa Council is using the Adlib Moda Ibiza space at stand number E E132 in Hall 4 of the fair’s Studio Area. Beside work displayed by the five designers in attendance, the Council will also exhibit typical island garments like capells de floc, espardenyes and mantons brought by the three craftworkers’ groups. Other signature products—the Marí Mayans family brand of hierbas ibicencas and Hierbas de Ibiza perfumes—will be spotlighted too.
Ibiza’s second visit to the specialist industry show in Paris comes just after a successful run at last week’s Momad Metrópolis Madrid. Every year the milestone event draws more than 50,000 visitors and 700 industry insiders to its home in Porte de Versailles.
Marta Díaz, deputy vice-president of the Eivissa Council and secretary of interior, trade, industry and institutional relations, describes the gathering as “hugely important for Ibizan fashion and designers”. “It’s our chance to tell our story, reach out to global buyers and clinch deals with potential customers,” she explains. Given Ibiza’s success at last year’s fair, plus a general feeling of exceeded expectations in Madrid, everyone seems primed for an even better turnout in Paris. The Council’s ultimate goal, Díaz says, remains unchanged: “Get one of our island’s strongest industries out there and give it room to grow”.